The 2024 holiday retail season is shaping up to be one of the most unique in recent years and is driven by a strong focus on value, convenience and personalization. Shoppers are adopting more mindful spending habits while turning to technology for guidance.
A recent survey of Perfect Corp.’s YouCam Apps community revealed key trends that define how consumers plan to shop during the 2024 holiday retail season.
To thrive in the 2024 holiday retail landscape, businesses must focus on three key areas:
- Embrace value-driven marketing: Appeal to shoppers’ desire for savings through transparent pricing, exclusive deals, and promotions.
- Invest in omnichannel innovation: Bridge the gap between physical and digital shopping for a cohesive experience.
- Leverage AI for personalization: Use technology to deliver the customized guidance consumers seek, especially when they’re shopping more cautiously.
As holiday shoppers navigate tighter budgets and seek out personalized advice, retailers have a unique opportunity to adapt and innovate. By combining strategic promotions with cutting-edge technology, businesses can create meaningful connections with customers and ensure a successful holiday season.
