BNPL is one of this season’s hottest holiday marketing tools
As brands look to stay competitive in a crowded holiday shopping season, promoting buy now, pay later plans is becoming one of the most popular holiday marketing trends. Roughly $18.5…
Tools of the Trade: Graham Nhlamba of Thinkingbox
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform…
P.F. CHANG’S APPOINTS SONIKA PATEL AS CHIEF MARKETING OFFICER
Patel Brings Expertise from Pepsi, Activia and Ticketmaster to Lead Global Brand Marketing Strategy SCOTTSDALE, Ariz., Dec. 17, 2024 /PRNewswire/ — P.F. Chang’s, a globally recognized leader in Asian-inspired dining,…
New Report: For Hispanics, Radio Is ‘A Cornerstone Of Any Effective Marketing Strategy.’ | Story
The just-released report “Tuning in to Hispanic Audiences,” a collaboration between Nielsen and Hispanic Radio Alliance, puts radio front-and-center as, in its words, “a key media platform for Hispanics,” focusing…
AI tools used for content marketing worldwide 2024
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Taylor Swift, Travis Kelce have ‘authentic’ relationship despite ‘marketing strategy’ rumors: Chiefs president
As Taylor Swift and NFL star Travis Kelce’s romance continues to be in the spotlight, fans have speculated whether their relationship is legitimate. Kansas City Chiefs president Mark Donovan set…
Lowe’s 2025 goals driven by AI platform strategy
Dec. 17, 2024 Lowe’s Companies Inc. has mapped out goals for growth and productivity initiatives and topping the list is driving a best-in-class omnichannel experience and growing its Pro consumer…
Your digital partnership success formula for 2025 is all about affiliate marketing
Marketing’s best kept secret, says Joelle Mullin of Awin UK, is affiliate marketing, a channel that’s outperforming the rest by 50%. But how can leading brands use it to overtake…
Walex Expands Leadership Team With Marketing Manager
Walexa leader in commercial, RV and Marine sanitation solutions, announced the appointment of Kristopher Johnson as its new marketing manager. With a wealth of experience in product marketing, digital strategy…
How Franchise Brands Can Set Up Digital Marketing for Success
For the love of franchising This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes…